Friso Postma

Friso Postma is a Global Sponsorship Manager at The HEINEKEN Company, focusing on Heineken® global partnerships with F1 and UEFA Champions League since September 2019. Previously, Friso held roles as Jr. Brand Manager for Heineken® and served as a Commercial Management Trainee, working on brand management for Jillz & Apple Bandit and introducing Pure Pirana Hard Seltzers. Experience also includes optimizing customer journeys and developing retail category vision. Earlier positions include Desperados Beach Ambassador, quaestor of a large student association, co-founder of a sustainability business competition, and various roles in teaching and marketing. Friso holds a Master's degree in Business Administration from the University of Amsterdam and a Bachelor of Science in Law with a focus on Entrepreneurship and Management from Leiden University.