Ilsa Grabe

Ilsa Grabe is a seasoned professional in global commerce capabilities, currently serving as the Head of GCU Deployment, Platforms, and Performance at The HEINEKEN Company. With a career that began as a Media Strategist at Starcom MediaVest Group, Ilsa developed strategic media and advertising plans for prominent brands. Ilsa has held significant roles at Carat, including Business Unit Head and Strategic Media Director, leading teams and managing diverse client portfolios. Ilsa's educational background includes a BA in Integrated Marketing Communication from the AAA School of Advertising and a Certificate of Advanced Digital Accreditation from GSM London. Throughout their career, Ilsa has focused on empowering individuals to unlock business value and foster personal growth.