Laura Smith

Laura Smith is an experienced marketing professional currently serving as an Assistant Brand Manager for Cruzcampo and Agile Projects at The HEINEKEN Company since August 2022. Prior experience includes roles as a Junior Product Manager and Marketing Executive at BIC, where Laura managed in-store point-of-sale displays and executed marketing strategies across various portfolios. Laura holds a BSc in Marketing from the University of Plymouth, where involvement included positions such as President of the Marketing Society and Student Ambassador. Additionally, Laura's background features roles at Hewlett Packard Enterprise, Radio Plymouth Ltd., Enactus Plymouth, and various customer-facing positions at Blackgang Chine.