Lisette Captijn

Lisette Captijn is an accomplished professional with extensive experience in consumer and market intelligence. Currently serving as Consumer & Market Intelligence Manager at The HEINEKEN Company since October 2021, Lisette delivers actionable insights to guide strategic decision-making for the Marketing team. Prior to this role, Lisette held the same title at Vrumona, where responsibilities included providing critical information to Brand Managers. Lisette's background includes significant experience as Research Manager at SKIM, contributing to numerous multinational companies, and earlier roles as Junior Consultant at MSR Consulting Group Nederland, Management Assistant at Hunkemöller International BV, and CRM Assistant at Kodak Imaging Network. Lisette's educational qualifications include a Master of Science in Marketing Management from Erasmus University Rotterdam and a Bachelor of Education degree from Marnix Academie.