Manuel Prada

Manuel Prada has extensive experience in the food and beverage industry, currently serving as Manager Café, Complementos y Lácteos en SIH at The HEINEKEN Company since February 2013. In this role, Manuel is responsible for assigned categories, managing the entire value chain from international raw material procurement to the financial outcomes for Heineken's distributors in Spain, alongside portfolio content and new product development. Previous positions at Heineken include Jefe de ventas in the distributor sector and Regional Café Area Sur, focusing on commercial management of the café category in Andalusia. Prior to Heineken, Manuel worked at GRUPO ALIMENTARIO ARGAL, S.A. as Jefe de Ventas, and at PepsiCo as Trade Marketing Coordinator Horeca, where responsibilities included national promotions and trade marketing for the southern region. Manuel holds an Executive MBA from San Telmo Business School and a degree in Business Administration from Universidad Pablo de Olavide, complemented by a business expert program from thePower.