Peter Maxwell

Peter Maxwell has extensive marketing experience, currently serving as Senior Marketing Capabilities Manager at The HEINEKEN Company since January 2012, where responsibilities have included roles such as Global Media Lead and Media Manager. Prior experience includes Trade Marketing Manager for Georgia Pacific - Lotus Professional AFH, managing brand strategies across Ireland, and various marketing positions at Musgrave Foodservices and Musgrave SuperValu Centra, focusing on brand execution and trade activations. Peter's career began as Marketing Coordinator at Variety Foods, and educational qualifications include a BSC (Hons) in Geography from the University of Ulster and a PG Dip in Business Management from Premiere Graduate Training.