Sascha Overdevest

Sascha Overdevest is an accomplished professional with extensive experience in digital transformation and management consulting. Currently serving as Global Transformation Manager at The HEINEKEN Company since September 2019, Sascha has driven digital deployments and established data-driven methodologies across HEINEKEN's operating companies worldwide. Prior experience includes roles as Management Consultant at Accenture, focusing on customer insights and growth, and various positions within HEINEKEN, where notable contributions included leading a significant trade census project in Nigeria and implementing technology solutions for sales processes in East Africa. Sascha holds a Master of Science in International Economics from Erasmus University Rotterdam, along with multiple degrees in business and economics from esteemed institutions.