Simone Bonelli is currently the Head of Commercial Strategy and Route to Market - On Trade at The HEINEKEN Company, where they lead commercial and business intelligence initiatives. Previously, Simone held various roles in trade marketing and sales management at Henkel, Essity, and Danone. With a Master's degree in Agribusiness and Food Management from Università degli Studi di Parma, Simone's expertise lies in developing strategic marketing plans and managing cross-functional teams to drive brand growth. Their experience also includes significant contributions to commercial projects and customer performance analysis.
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