Sofie Bruggeman

Sofie Bruggeman is an experienced professional specializing in customer experience and management. Currently serving as a Strategic Expert in Customer Experience at Helan. Helemaal welzijn. since January 2022, Sofie focuses on the voice of the customer, value proposition design, and fostering a culture to identify and eliminate customer frictions. Prior to this role, Sofie worked as a Customer Management Expert at Partena Ziekenfonds & Partners from August 2015 to January 2022, concentrating on client satisfaction through client feedback mechanisms. Additionally, Sofie's career includes a significant period at InSites Consulting from July 2006 to August 2015, where Sofie held roles as a Senior Research Manager and Research Manager in the Life Sciences and Healthcare sector, managing health consumer collaboration projects. Sofie holds a Master’s degree in Communication from Vrije Universiteit Brussel, obtained in 2006.