Markus Hefter

Markus Hefter is a seasoned professional with extensive experience in sales, operations, and marketing within the sporting goods and event management industries. Currently serving as the Head of Sales and Operations Europe/HEMA at Helinox since May 2025, Markus also holds a position as an Advisory Board Member and Investor at Headis GmbH. Prior experience includes roles such as Managing Director DACH/GAS at Btwentyfour GmbH, Global Category Director Sport & Outdoor at Polygiene, and Exhibition Group Director at ISPO for over 15 years, where contributions to various significant trade shows were made. Markus's career began in the culinary sector, progressing from culinary professional to sous chef, complemented by a Bachelor's degree in Business Economics from Hotelfachschule Heidelberg.