Carmen Smit is an experienced international marketing leader with over 10 years in advertising, B2B/B2C marketing, and brand development, primarily in the automotive industry. Currently serving as the Marketing Manager and Regional Marketing Lead at HELLA Automotive South Africa, Carmen oversees strategic marketing operations across Sub-Saharan Africa, the Middle East, India, and Turkey. Previously, Carmen held various roles, including Marketing Specialist and Graphic Designer, where they managed marketing strategies, executed campaigns, and led design projects. Carmen holds a Bachelor of Technology in Graphic Design from Nelson Mandela Metropolitan University, enhancing their expertise in strategic insight and creative execution.
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