Fernando Rocha

Fernando Rocha is a seasoned Senior Executive with 20 years of experience in commercial and foreign trade management, particularly within the automotive aftermarket sector. Currently, Fernando serves as a Director at HELLA, where they oversee the replacement and special manufacturers market in Brazil. Previous roles include Export Manager at Affinia and Export Aftermarket Manager at Continental Automotive Solutions, where they successfully developed new business strategies and significantly increased export sales. Additionally, Fernando earned an MBA in Marketing from FGV - Fundação Getulio Vargas.