Helen Woollams
CEO & Creative Director | Hellavagirl

I am the founder, CEO, and Creative Director of Hellavagirl—a couture and ready-to-wear brand that thrives on the theatrical, the fearless, and the unapologetically avant-garde. I create fashion that disrupts, challenges, and seduces—collections that are equal parts sculptural art, dark romance, and cultural statement.

Named Britain’s Top Designer, and with experience designing for The Apprentice, my work has consistently pushed boundaries while making a visceral impact on the runway, in editorial, and in the hearts of those who dare to wear it. My latest collection, The Discovery of Mr Nobody, will make its mark at London Fashion Week, supported by an 8-week international press and media campaign, cementing Hellavagirl as a brand that doesn’t follow trends—it defines them.

I’ve also been privileged to champion emerging talent through the Hellavagirl Education Series, mentoring young designers and empowering fearless futures in fashion. From studio to runway, I combine creative audacity, strategic vision, and cultural impact to deliver couture for the disturbed and divine.

Accolades & Highlights:

Britain’s Top Designer

Fashion projects for The Apprentice

London Fashion Week shows & Oxford Fashion Studio bursary winner

Editorial collaborations with top avant-garde publications

Creator of the Hellavagirl Education Series

If you dare to challenge convention, celebrate the theatrical, and embrace fashion that bites back—welcome to Hellavagirl.

Specialties: Couture design, avant-garde fashion, creative direction, pattern cutting, runway production, editorial campaigns, LFW representation, brand strategy, fashion mentorship.

Hellavagirl

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