Hellbent is a South African-inspired food brand founded in Belfast in 2019.
We brought authentic boerewors to UK and Irish supermarket shelves. Today our products are in Henderson's, Lidl, Aldi, Sainsbury's, Spar, and Eurospar across Great Britain, Northern Ireland and the Republic of Ireland. 
Our brand is built on one idea: Delicious Culture Collisions. The best Irish and British beef combined with South African spices passed down through generations. The result is something you won't find anywhere else on the shelf.
Current range: boerewors, burgers, droewors, chakalaka boerewors and our new ready meal range.
Awards: Great Taste Award 2020. Scottish Food & Drink Winner 2021. Irish Quality Food & Drink Awards 2021 and 2022. Blas na hEireann 2020.

Hellbent

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Hellbent

Org chart

Teams

Offices

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