Hello Lille Destination is the Tourist Office of the European Metropolis of Lille.
Established in 2025, it brings together 65 staff members, 20 permanent guides and around a dozen freelance guides.

Our mission: to unite and promote the 95 municipalities of the metropolitan area under a shared narrative.
This narrative conveys a strong identity: a destination that is welcoming, convivial, enthusiastic and creative, cultivating a unique sense of hospitality and celebration. Here, urban vibrancy blends with peaceful countryside, cultural and gastronomic abundance meets spaces of nature and remembrance.

Hello Lille Destination works in close complementarity with the Hello Lille attractiveness agency, which drives business tourism and economic development. Together, under the umbrella brand Hello Lille, we structure the tourism ecosystem and enhance the European reach of the metropolis.

The diversity of the territory can be experienced through four complementary ambiences:

Lille, the vibrant cultural heart, a must for city-breakers.

Roubaix, Tourcoing and the Grand Boulevard, heirs to a textile past and a creative spirit.

The Western area, with Flemish charm, canals, guinguettes and remembrance sites.

The South, a green and sporty escape in Pévèle and Mélantois.

Hello Lille Destination

Romain Roguet

This department provides expert advice and assistance regarding travel arrangements and stays.

Travel Advisory Services

This department focuses on the management and promotion of tourism-related offerings.

Tourism Development

This department focuses on managing front-line interactions and information delivery to enhance customer satisfaction and engagement.

Customer Experience

This department manages internal and external communications to enhance the organization's visibility and engagement.

Communication Services

This department focuses on building and maintaining relationships within communities to foster engagement and support.

Community Engagement

This department oversees and coordinates digital project initiatives to ensure successful delivery and alignment with organizational goals.

Hello Lille Destination

Org chart

Teams

Travel Advisory Services

Tourism Development

Customer Experience

Communication Services

Community Engagement

Digital Project Management

Offices

Hello Lille Destination

Org chart

Teams

Travel Advisory Services

Tourism Development

Customer Experience

Communication Services

Community Engagement

Digital Project Management

Offices

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