Sofia Aira

Sofia Aira is a journalist with extensive experience in writing and editing, currently working at Hello Partner since March 2025, where Sofia writes top stories in influencer marketing and produces a weekly newsletter for over 6,000 subscribers. Previously served as Editor in Chief at Gen Admission, focusing on music publications and collaborating with PR companies. Sofia has also held positions such as Assistant Editor at Music for Youth, coordinating large-scale events, Assistant Producer at Quirk Theatre, managing social media and marketing strategies, and Staff Writer at The Tab, achieving significant page view milestones. Additional experience includes tutoring GCSE students and managing music facilities at the Exeter Students' Guild, coupled with a First Class Honours degree from the University of Exeter.