Kailu Guan

Co-Founder & Chief Creative Officer at HelloAva

Kailu Guan is a multi-disciplinary system thinker. Her areas of concentration include fashion design, human-centered design, augmented reality (AR), and wearable technology. Kailu graduated from Parsons in New York as well as Central Saint Martins in London. She is the creative mind behind KG Projects, where fashion and AR seamlessly meet. KG Projects garnered industry recognition when Kailu was selected as one of 50 CFDA+ Design Graduates, an innovator in residence at the XRC Labs, and a finalist in the Eyes on Talents awards. Kailu has been invited to display her work at exhibitions and conferences around the world, within both the tech and fashion fields, including TechCrunch Disrupt NY, Le Révélateur D’innovation in Paris, Talent! at New York Textile Month, NYC Media Lab, MIT’s Hacking Arts at the MIT Media Lab, and more. Vogue Italia, WWD, Dezeen, Fashionista, Viewpoint, and Computer Arts are among the myriad publications that have covered KG Projects. Previously Kailu consulted on wearable technology and business strategy for Hermès, Intel, MasterCard, and Panasonic. She likewise worked at IDEO CoLab on artificial intelligence (AI) projects, which led her to HelloAva.


  • Co-Founder & Chief Creative Officer

    Current role

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