Abdullah Siddiqui

Abdullah Siddiqui is an experienced marketing professional with a strong focus on growth and retention strategies. Currently serving in the role of Growth & Retention at vFairs since April 2021, Abdullah has successfully implemented multi-channel retention and loyalty campaigns, significantly increasing annual revenue and reducing churn rates through data-driven methodologies. Other notable positions include Growth Consultant at Make, Performance Marketing & CRM at STARZPLAY, and Growth Marketer at Sastaticket.pk. Abdullah's earlier roles include Digital Marketing Executive at EZOfficeInventory, where analytical skills contributed to KPI tracking and reporting, and Data-Driven Marketing at Careem, focusing on personalized CRM strategies. Abdullah's educational background includes a Bachelor's degree in Engineering from Lahore University of Management Sciences and Cambridge International AS & A Levels from The Lyceum.