Aifric Campbell

Aifric Campbell serves as the Senior Director of Performance Marketing at HelloFresh, a position held since July 2025. Prior to this role, Aifric held various positions in performance marketing at Zalando from February 2022 to June 2025, including Director and Head of Performance Marketing. Aifric also contributed to Booking.com from August 2017 to February 2022, initially as Team Lead in Digital Media and then as a Performance Media Specialist. Earlier experience includes roles at trivago as a Meta Specialist and Marketing Specialist from September 2015 to August 2017, and at Tourism Ireland as a Marketing Assistant and Press & Publicity Assistant from September 2013 to August 2015. Aifric holds a Postgraduate Diploma in International Business Development from Technological University Dublin and a Bachelor's Degree in European Studies & German from University College Cork.