Aifric Campbell is a seasoned marketing professional with extensive experience in performance marketing across various companies. Currently serving as the Sr. Director of Performance Marketing at HelloFresh since July 2025, Aifric previously held leadership positions at Zalando, where titles included Director and Head of Performance Marketing from February 2022 to June 2025. Earlier roles at Booking.com included Team Lead - Digital Media and Performance Media Specialist from August 2017 to February 2022. Aifric's career began at trivago as a Meta Specialist and Marketing Specialist from September 2015 to August 2017, and earlier experience includes positions at Tourism Ireland as a Marketing Assistant and Press & Publicity Assistant from September 2013 to August 2015. Aifric holds a Postgraduate Diploma in International Business Development from Technological University Dublin and a Bachelor's Degree in European Studies & German from University College Cork, complemented by study at The University of Bonn.
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