Alicia Madrid

Alicia Madrid is a skilled marketing professional with a Bachelor of Commerce degree from McGill University, specializing in Marketing and Sustainability. Currently serving as a Brand Specialist at HelloFresh since March 2025, Alicia previously held roles such as a Marketing Intern at LVMH Fragrance Brands and a Brand Marketing Intern at HelloFresh. Experience includes analyzing market data, executing successful marketing campaigns, and leading influencer strategies to drive engagement. Prior roles encompass positions at Dell Technologies, overseeing partner leads, and serving as Director of Communications for P[h]assion Mcgill, organizing marketing events. Alicia began a career in fashion retail as a stylist at Boutique 1861 & la petite Garçonne and gained initial marketing experience through an internship at Brownie.