Aliya Asad

Aliya Asad, SHRM SCP, is a results-oriented HR professional currently serving as a People Operations partner at HelloFresh. With a Bachelor of Business Administration in HR from the Institute of Business Administration, they have built a diverse career in human resources, having previously held roles at K-Electric and Engro Polymer & Chemicals Ltd, where they focused on employee engagement, performance management, and diversity initiatives. Aliya also gained valuable experience as a Deputy Manager at K-Electric and later as a Talent and L&D Specialist with Al-Futtaim, where they successfully implemented learning solutions and reduced costs through strategic negotiations. They began their career with an internship at Standard Chartered Bank, assisting in various HR projects.