Anastasiia Viktorova is a seasoned data product manager with extensive experience in data strategy, analytics, and team leadership. Currently serving as a Senior Data Product Manager at HelloFresh, Anastasiia leads the migration project from GA4 to Snowplow to enhance the company's data infrastructure. Previous roles include Product Director at GroupM, where a focus on team building and process establishment occurred after advancing from a data strategy and data science lead position at MediaCom. As an independent consultant with the Data Management Podcast, Anastasiia fostered a community for data professionals and developed data solutions for banking and insurance clients. Early career contributions involved leading data products at Yandex Go and serving as a Lead Big Data Consultant at Beeline Russia, managing various large-scale analytics and data projects. Anastasiia holds an engineer's degree in Robotics Technology from the Moscow State Institute of Radio Engineering, Electronics, and Automation.
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