Andrea Masiero is currently the Associate Director of International Procurement at HelloFresh, where they lead a cross-functional team across Europe, Australia, and New Zealand, focusing on the onboarding of strategic ingredients and enhancing operational efficiency. With over 14 years of experience in international procurement, sales, and business development, they have a strong background in the food industry. Prior roles include significant positions at Tetra Pak, where they oversaw large procurement budgets and developed sales growth strategies across multiple channels. Andrea holds a Master's degree in International Management and an Executive Master in Export Management.
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