Aniva Lu

Aniva Lu is a skilled marketing professional currently serving as a Partnerships Specialist in Growth Marketing at HelloFresh since March 2024, focusing on growth partnerships for HelloFresh and Chef's Plate. Aniva has previously held roles such as Lifecycle Marketing Specialist at TELUS, where responsibilities included managing Smarthome Security acquisition and base management, launching product feature initiatives, and developing customer acquisition strategies. Aniva also has experience as a Marketing Analyst at TELUS and as a Marketing Coordinator at Appnovation. Aniva's educational background includes a Bachelor of Commerce in Marketing (Honours) from The University of British Columbia and a Digital Marketing Foundations certificate from RED Academy. Aniva's expertise in digital marketing tools and strategies positions Aniva as an asset for D2C brands seeking collaboration.