Arif M Virani

Arif M Virani is a seasoned marketing analytics and insights professional with over 10 years of experience bridging agency and client-side roles. They have successfully collaborated with global brands such as Lexus Canada, Colgate Palmolive, and Abbott, optimizing media strategies and enhancing business outcomes through data-driven insights. Currently, Arif serves as a Senior Manager of Brand Analytics at HelloFresh and is also a professor at the Toronto School of Management. They hold an MBA in Marketing from K.J. Somaiya Institute of Management Studies and a Bachelor's degree in Computer Engineering from the University of Mumbai.