Aurora Moreno Herrera is an experienced product management professional with a strong background in experimentation and data-driven decision making. At HelloFresh, Aurora served as Product Owner from January 2023 to January 2024, leading the successful migration of an experimentation tool that increased experiments by 20% within a month, and developing company-wide guidelines and workshops to enhance experiment quality. Additionally, Aurora represented HelloFresh at international events and led cross-functional teams to foster an experimentation culture. Prior experience includes roles at Deutsche Ventures, where Aurora supported the creation of a network addressing AI responsibilities in Europe, and at SEUR Internacional Express and flexperto GmbH, focusing on product development, market research, and agile processes. Aurora holds multiple degrees, including a Master in Management from ESCP Europe and a degree in Industrial Engineering from Universidad Carlos III de Madrid.
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