Beatriz Chaves

Beatriz Chaves is an experienced international category manager specializing in the dairy segment at HelloFresh since October 2024. Previously, Beatriz held the position of J. Category Manager at Grover, a technology rental company, from September 2023 to November 2024. Prior roles include serving as a category manager at Getir from September 2021 to August 2023, where responsibilities included managing categories such as Confectionary, Ice Cream, and Breakfast, as well as leading strategic market entry efforts into Portugal and Spain. Beatriz began their career with a brief stint as a Commercial Expansion In-App Intern at Blok in 2021, focusing on market strategy for groceries. Educational qualifications include a Master's degree in Economics and Management from FEP U. Porto, with additional studies in Marketing Management at Luiss Guido Carli University and Universitat Pompeu Fabra.