Christa Elder

Christa Elder is currently the Lead of ANZ Strategy at HelloFresh, where they focus on strategic planning and execution. With a proven background in finance, creative strategy, and business design, Christa has previously worked as a Creative Strategist at TBWA\Media Arts Lab, enriching brands like Apple through market research and insight development. They also participated in Apple’s Finance Development Program as a Finance Analyst, which provided a robust foundation in commercial finance and cross-regional collaboration. Earlier in their career, Christa held internships in financial analysis and marketing, contributing to organizations such as Purple Wine + Spirits and PVH Corp. Christa holds a Bachelor of Arts in Economics from the University of California, Berkeley and completed a Core Strategic Planning Course at AdSchool Australia with high distinction.