Codey Friedrich-Goodall

Associate Director Strategy & Planning, Global Brand at HelloFresh

Codey Friedrich-Goodall has an extensive background in brand management and marketing across various well-known companies such as HelloFresh, George Weston Foods, Mondelēz International, Kimberly-Clark, and more. With a Master of Business Administration from HHL Leipzig Graduate School of Management and a Bachelor of Commerce from The University of Auckland, Codey has proven skills in brand strategy development, repositioning, and successful product launches. Additionally, Codey has experience in key account management and sales coordination, showcasing a well-rounded skill set in the marketing and business field.



  • Associate Director Strategy & Planning, Global Brand

    January 1, 2024 - present

  • Global Brand Strategy & Planning Lead

    July, 2022

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