Dana Palastro

Dana Palastro is an experienced buyer with a strong background in retail merchandising, currently managing the purchasing and inventory of an $18M add-on category at HelloFresh since December 2022. Previously, Dana served as a category manager at 123Stores, Inc., overseeing $8M across 55 home décor brands, and achieved a 35% sales increase for the largest account. At Lord & Taylor, Dana managed a $40M business for Plus Sportswear & Women's Suits, while prior roles included contract associate buyer at Gwynnie Bee and account executive at Joules. Dana's educational background includes a Bachelor of Science in Retail Merchandising from the University of Minnesota Duluth and the University of Minnesota.