Daniel Mercado Benedetti

Daniel Mercado Benedetti is a seasoned finance professional currently serving as the Senior Financial Planning and Analysis Manager for HelloFresh Italy & Spain since September 2022. Prior to this role, Daniel was the Head of International Financial Strategy at Terpel from June 2018 to August 2021, where responsibilities included consolidating budgets for multiple countries and overseeing long-term financial forecasts. Earlier experience at Terpel also includes roles as a Strategic Finance Analyst, where financial modeling and investor relations reports were key tasks, and as a Financial Strategy Intern, contributing to monthly financial reporting and projections. Daniel holds a Global MBA in Business Administration with a focus on Design, Fashion, and Luxury Goods from Bologna Business School, and a degree from CESA, complemented by French language studies at Lyon Bleu.