Dicle Ayzit is an accomplished product designer with extensive experience in user experience (UX) design, currently working at HelloFresh since October 2021, where efforts are focused on optimizing the user journey and improving the conversion funnel through data-informed design. Prior to this role, Dicle served as a UX Designer at F-Secure Corporation from February 2019 to September 2021, where end-to-end solutions were designed to empower users to manage their online identity. Initial experience includes a Junior UX Designer position at F-Secure, a Service Design Trainee role at Elisa, and a User Experience Researcher position at Aalto University, coupled with a guest research stint at Delft University of Technology. Dicle holds a Master's Degree in Software and Service Engineering from Aalto University and dual Bachelor's Degrees in Computer Engineering from Orta Doğu Teknik Üniversitesi and Universidad Autónoma de Madrid.
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