Ellen Xie is an experienced marketing professional with a strong focus on affiliate and partnership marketing. Currently serving as an Affiliate and Partnership Marketing Specialist at HelloFresh since June 2024, Ellen successfully scaled affiliate programs across Canada. Previous experience includes roles at KINESSO UK&I, where Ellen led and managed the NatWest Retail affiliate program and contributed to marketing strategies as an Account Manager and Affiliate Marketing Executive. Ellen's early career comprised a Marketing Sciences Internship at KINESSO, as well as impactful positions at Procter & Gamble and Fantuan, where strategic insights and marketing initiatives led to significant increases in user engagement and recruitment efficiency. A graduate of Queen's University with a Bachelor of Arts in Film and Media, and a Master's degree in Strategic Marketing from Imperial Business School, Ellen possesses a diverse skill set that encompasses data analysis, audience engagement, and campaign management.
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