Ellen Xie

Ellen Xie is an experienced marketing professional currently serving as an Affiliate and Partnership Marketing Specialist at HelloFresh, where responsibilities include scaling affiliate programs for HelloFresh, Chefs Plate, and Factor in Canada. Previous roles include Interim Account Manager and Affiliate Marketing Executive at KINESSO UK&I, overseeing the NatWest Retail affiliate program, and a Marketing Sciences Intern position where collaboration with account teams and clients led to audience definition and strategic development. Earlier experiences include a Campus Ambassador role at Procter & Gamble, where analysis of hiring gaps informed strategic solutions, and as a Marketing Strategist Coordinator at Fantuan, responsible for the go-to-market strategy for a rebranded product. Ellen holds a Master of Science degree in Strategic Marketing from Imperial Business School and a Bachelor of Arts (Honours) from Queen's University with a major in Film and Media and a minor in Gender Studies.