Erica G.

Erica G. currently serves as the Director of Paid Social at HelloFresh since January 2025. Prior experience includes roles at Smartly from April 2021 to January 2025, where Erica held various positions including Head of Customer Success for North, South, and Central Europe. Previous to Smartly, Erica worked at GOODIEBOX as a Senior Growth Manager and held multiple marketing roles at HelloFresh, culminating in the position of Global Online Marketing Manager. Additional experience includes positions at Nestlé Waters, Springlane GmbH, CEMS, Whirlpool Corporation, and an internship at L'Oréal. Erica G. holds a Master of Science in International Management from Università Bocconi and a Bachelor of Business Administration and Management, also from Università Bocconi, both with high academic honors.