Farideh Samadi

Farideh Samadi is a Senior Product Manager at HelloFresh SE, bringing over five years of experience in the Q-Commerce and E-Commerce industries, including online grocery, OTA, and VOD sectors. Previously, Farideh held positions as Project Controller at Namava, IT Project Manager and Project Specialist at Peyvand Azad, and Product Owner at JIBit, among other roles. Farideh's expertise lies in analyzing user behavior to better understand user needs, build loyalty, and increase conversions.