Guido Mancassola

Vice President International Marketing at HelloFresh

Guido Mancassola is an accomplished marketing professional with extensive experience in various leadership roles across the digital marketing landscape. Currently serving as Vice President of International Marketing at HelloFresh since March 2023, Guido has been a Co-Owner of Adega do Vulcão since January 2016. Previously, at Jumia Group, Guido held multiple senior positions including SVP & Managing Director Offline Sales and SVP Marketing & CMO Jumia Food / Pay, overseeing significant operations and managing large teams across Africa. Guido's experience also includes a tenure at Rocket Internet SE where Guido played a key role in establishing the Jovago hotel booking platform, and positions at Google and eBay which contributed to a strong foundation in market research and consumer insights. Educational credentials include a Master in Management from ESCP Business School and a Bachelor in Business Administration from Università degli Studi di Firenze. Additionally, Guido has achieved WSET Level 2 certification.

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