Irini Koutava

Irini Koutava is an experienced designer and entrepreneur with a diverse background in graphic design, branding, and product design. Koutava has held various positions, including Web & Brand Designer at e27 and Searchmetrics, Art Director at Grafis, and Graphic Designer roles at Isogramma and Vasso Avramopoulou. As Co-Founder of fairworks, Koutava focused on creating brands and digital experiences for sustainability. Currently serving as a Product Designer at HelloFresh, Koutava emphasizes user-centered design and collaboration. Additionally, Koutava founded The Smart Plan, promoting personal development through a published planner and community content. Koutava's education includes coaching training and ongoing studies in UX design and interaction design.