James Hurst is a creative director, author, and educator currently serving as the VP Global Executive Creative Director at HelloFresh. Hurst founded Rogue School, a platform that explores the intersection of artificial intelligence and creativity, where they teach creative professionals to enhance their aesthetic intelligence. With experience leading creative teams at prominent companies including Tinder, Google, and Pinterest, Hurst has developed a body of work that intertwines design, technology, and culture. They have written two books that delve into how creativity can inform change and design futures, in addition to producing experimental music that reflects similar themes. Hurst holds a BA (Hons) in Graphic Design from the University of Brighton and formerly owned HigginsonHurst.
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