Jim Liu

Jim Liu is a Full-Stack Marketing Leader with over 10 years of product, brand, and strategic marketing experience, specializing in high-growth tech startups. Currently, they lead product marketing at HelloFresh, focusing on customer lifecycle strategies and product launches. Jim has previously held key roles at ResearchGate as Lead Product Marketing Manager and as a Senior Brand Manager at Babbel, where they oversaw global brand strategies. They also contributed to the launch of EliteSingles in the US as a Brand Strategy Consultant and managed brands at The Kraft Heinz Company. Jim earned a Bachelor of Applied Science in Engineering and a Bachelor of Science in Economics from the University of Pennsylvania.