Joana Pereira is an accomplished marketing professional with significant experience in brand management and strategy across various industries. Currently serving as the Global Lead Offline for Brand Creative & Strategy at HelloFresh since April 2022, Joana previously held the position of Marketing Brand Portfolio Manager for Hermès Paris at Grupo Arié. Prior roles include E-Commerce Brand Portfolio Manager at Barkyn, European & MEA Regional Brand Manager at Kellogg Company, and Brand Manager for the Chocolate Bars Portfolio in the Benelux market at Mars. Joana's educational background includes a Master of Science in Strategic Marketing from Cranfield School of Management and a Bachelor of Science in Business Administration from Universidade do Porto, complemented by multiple certifications in English language studies.
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