Kees Oomen

Kees Oomen is an experienced leader in product management and growth, currently serving as the Senior Director of Product - Experimentation at HelloFresh since November 2022, where Kees is driving a culture of experimentation and enhancing data-driven decision-making organization-wide. Previously, Kees held the position of Senior Director Growth - International Reactivations at HelloFresh, focusing on product and marketing strategies that significantly boosted conversions and revenue in mature markets. Kees's background includes a role as Senior Product Lead Growth at Shopify, overseeing the expansion of the Shop App, and a series of product management positions at Booking.com, where Kees managed teams and initiatives to enhance eCommerce experiences. Kees began a career in optimization consulting at iProspect Nederland and has a solid educational foundation with multiple degrees in Psychology and Business Administration from Vrije Universiteit Amsterdam.