Kirsten W.

Kirsten W. serves as the VP of Marketing at HelloFresh since September 2021, where leadership is provided to a team of 80 across various marketing functions for a portfolio of six brands. Prior to HelloFresh, Kirsten held multiple roles at William Grant & Sons from October 2013 to September 2021, including Brand Marketing Director for Mixable Spirits and Innovation and Growth Brands, where significant achievements included launching Fistful of Bourbon and driving brand strategy for high-growth portfolios. Earlier experience includes roles at The HEINEKEN Company, Unilever, McKinsey & Company, and American Express, where Kirsten developed and executed successful marketing strategies and innovative market-entry approaches. Educational qualifications include an MBA from Northwestern University's Kellogg School of Management and a BA in Economics and Fine Arts from Cornell University.