Krista Kelly

Krista Kelly is an accomplished marketing professional with extensive experience in brand and product marketing. Currently serving as Senior Manager for Brand & Product Marketing at HelloFresh since December 2020, Krista leads marketing efforts for HelloFresh and ChefsPlate in Canada, overseeing various aspects including media strategies, budgeting, and consumer research. Previously, Krista held the position of Brand Manager at HelloFresh, where responsibilities included managing a team and executing brand media campaigns that established HelloFresh as the top meal kit brand in Canada. Krista's prior roles include Brand Manager at Buddha Brands®, Associate Brand Manager at General Mills for Yoplait, and a Digital Marketing Intern at McDonald's. Educational credentials include dual degrees with distinction from Ivey Business School and Western University in Business and Nutrition and Dietetics.