Kristina Wollenberg is a results-driven leader in sustainable and regenerative protein procurement with over 10 years of experience in sourcing, e-commerce merchandising, and animal welfare practices. Kristina's career includes significant roles at FreshDirect as Category Manager for Meat & Poultry and Shake Shack as Director of Protein Procurement & Sustainability, where they developed and executed protein procurement strategies. Currently, Kristina serves as the Associate Director of Protein Strategy at HelloFresh, focusing on sustainable farming practices and high-quality meat sourcing. Their expertise extends to data analytics, vendor management, and transforming agricultural systems to be more resilient and environmentally sustainable.
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