Kriti Chopra

Kriti Chopra is an experienced professional in product analytics with a strong background in customer retention and engagement. Currently at HelloFresh since March 2022, Kriti has successfully collaborated with senior management on high-impact analytical initiatives and led Food Alliance Monthly Metrics Reviews, driving continuous improvement in business metrics. Kriti previously worked at American Express as an Assistant Manager in Digital Product Analytics, where critical KPIs were defined for Digital Banking products and strategic insights were delivered to enhance customer journeys. Earlier experience at ZS as a Data Analyst involved creating BI solutions and streamlining processes to provide actionable insights for sales teams. Kriti holds a Bachelor's degree in Computer Science from Guru Gobind Singh Indraprastha University.