Liz Edens

Liz Edens is a marketing professional with extensive experience in digital and performance marketing. Currently serving as Sr. Manager of Marketing Growth at HelloFresh since November 2021, Edens previously held key positions at iProspect as Sr. Account Director and Director, and at Strike Social as Director of Client Strategy, where expertise in social and SEM media planning significantly drove client growth and campaign efficiency. With a strong background in comprehensive digital marketing strategies from roles at Leapfrog Online, Kaplan University, and Elizabeth Arden, Edens effectively manages cross-functional teams, develops audience strategies, and utilizes data-driven insights to enhance marketing results. Edens holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Florida and completed a Digital Marketing Specialist Training Course at the Digital Professional Institute.