Luis Caballero

Luis Caballero is an experienced marketing professional with a proven track record in strategic marketing and analytics. Currently serving as Vice President of Marketing Strategy and Analytics for North America at HelloFresh since August 2023, Luis previously held various senior management roles at Amazon from August 2012 to October 2023, where key contributions included managing cross-functional teams, optimizing multi-billion-dollar performance marketing investments, and enhancing social media experimentation across multiple businesses. Luis's earlier experience encompasses significant roles at Telefonica, focusing on marketing management for paid-TV and high-value customer segments, alongside positions at Indra Group Europraxis Consulting and Procter & Gamble in project engineering and finance. Luis holds a Master of Science in Management Studies from MIT Sloan School of Management, an MBA from IE Business School, and an engineering degree from Universidad Simón Bolívar.