Luuk Groeneveld

Luuk Groeneveld currently serves as the Associate Director of Operations Technology and Analytics for Fulfillment at HelloFresh, where responsibilities include leading software engineering, product management, project management, and analytics teams within production and fulfillment operations. Groeneveld has held various roles at HelloFresh since 2019, including Teamlead Operations Technology Fulfillment and Teamlead Continuous Improvement Production, and initially started as a Junior Supply Chain Coordinator. Prior experience includes a leadership position at Scouting Altenagroep from 2012 to 2023, and an internship at HelloFresh focusing on business development in logistics. Groeneveld earned a Master’s degree in Food Quality Management and a Bachelor’s degree from Wageningen University & Research, emphasizing quality management within food supply chains.