Marta Roche

Marta Roche possesses extensive experience in analytics and demand planning, currently serving as Team Lead for Reactivations & CRM Operations Analytics and Marketing Analytics (Growth) at HelloFresh since June 2020. Prior roles include Analytics Manager and Senior Business Analyst at Expedia Group from September 2015 to April 2020, and Business Analyst, Demand Planner at Sydney Airport, which involved optimizing asset use and forecasting passenger demand. Earlier experience at Vendo as a Marketing Analyst emphasized performance analysis and market research, and technical positions at Vodafone and CCMA - TVC contributed to a solid foundation in IT. Educational qualifications include a Technical Telecommunications Engineer degree from Universitat Politècnica de Catalunya and postgraduate certificates in Biostatistics and Bioinformatics from Universitat Oberta de Catalunya.