Milica Markovic is a Customer Lifecycle Expert with extensive experience in creating seamless omnichannel customer journeys and implementing marketing automation strategies. They currently serve as an Associate Director for Marketing Reactivations at HelloFresh, where they drive innovative customer communication initiatives. Previously, Milica held leadership roles at smava GmbH and kfzteile24 GmbH, demonstrating a strong focus on 1:1 personalization and data-driven marketing. They have also contributed to organizations like Telenor and Nielsen, specializing in market research and customer insights. Milica earned a Bachelor's Degree in Management and Organisation from the University of Belgrade.
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